Datafront Skill Surge: Impact on consumer choices

Course description

What do we mean when we talk about administrative data? Why is administrative data considered such a powerful tool?

Routinely collected administrative data captures interactions across the entire population, offering an unparalleled breadth and depth of information.

This on-demand series aims to equip researchers with the knowledge and skills to harness data for societal and sustainable change. This series covers important topics such as the use of administrative data in policymaking, circular economy models, climate resilience, and the impact of digital media on behaviour, with emphasis on the importance of interdisciplinary collaboration and innovative strategies to address global challenges.

Participants will gain insights from experts, study case studies, and explore practical examples that illustrate how data-driven approaches and emerging technologies are transforming urban planning, agriculture, and health – that will empower researchers to shape the future of the data landscape!

• Session 21 will explore the mechanisms behind the influence of digital media on consumer choices and their broader implications.

 

Learning mode

On-demand, self-paced 

 

Who should attend

This course is intended for:

• Data Analysts and Researchers: Those working with administrative or big data who want to deepen their understanding of its characteristics and uses.
• Policymakers and Government Officials: Decision-makers who rely on data to shape public policies.
• Public Sector Managers: Managers in government institutions seeking to optimise data usage for service improvements.
• Health and Social Care Professionals: Individuals looking to use data for improving service delivery and outcomes.
• Urban Planners and Public Health Professionals: Individuals interested in using administrative data to inform planning and health policies.

 

Aims and objectives

• To understand how digital media drives consumer decision-making.
• To explore the psychology and data analytics behind consumer choices.
• To discuss ethical considerations in digital influence practices.

 

Skills area and competencies

Based on the Datacise Open Learning framework, the relevant skills and competencies for this video include:

Skills Areas:

• Data-Driven Insights: Applying analytics to assess consumer behaviour trends.
• Ethical Analysis: Ensuring campaigns align with privacy, inclusivity, and transparency principles.
• Digital Campaign Execution: Designing and implementing evidence-based strategies.

Competencies:

• Ability to integrate behavioural data into scalable and inclusive campaign designs.
• Competence in identifying ethical risks and developing safeguards in digital strategies.
• Proficiency in using advanced data tools to predict and optimise consumer engagement outcomes.

 

Pre-requisite

• Basic understanding of digital platforms and consumer psychology.
• Familiarity with data-driven decision-making concepts.

 

Learning outcomes

• Analyse how digital media influences consumer choices.
• Evaluate the role of data and psychology in digital campaigns.
• Develop ethical strategies for impactful and responsible digital engagement.

 

Transferable skills

• Collaborative Problem-Solving: Engaging with interdisciplinary teams to develop innovative strategies.
• Analytical Thinking: Synthesising data insights to guide impactful decisions.
• Ethical Leadership: Championing fairness, inclusivity, and accountability in digital initiatives.

 

Assessment

Multiple choice quiz to self-check understanding. 

 

This training content was originally developed and produced by Professor Adam Chee, Datacise Education Lead at Swansea University, with narration enhanced by advanced text-to-speech technology.